MIDHUN MADHAVAN

Managed and optimized comprehensive social media campaigns, achieving a 30% increase in brand visibility and a 25% rise in audience engagement.

Analyzed granular user engagement metrics to refine content strategies, driving a 40% improvement in overall platform performance.

Developed and implemented targeted marketing strategies, successfully increasing user retention by 15% and user interaction by 25%.

Created and curated engaging multimedia content, including posts, videos, and graphics, to align with brand objectives and enhance user experience.

Monitored user engagement metrics and applied A/B testing insights to iteratively optimize content, resulting in a 15% increase in retention.

Utilized advanced data analytics tools to track campaign performance, generating comprehensive reports and actionable insights for stakeholders.

Edited and optimized over 500+ automotive news pieces and blog articles, boosting organic traffic by 20% year-over-year (YoY).

Collaborated cross-functionally with writers and contributors to ensure the production of engaging, error-free, and high-quality articles.

Monitored automotive industry trends and competitor content, ensuring relevance and providing insightful, competitive content strategies.

Assisted in developing and implementing content strategies that enhanced reader engagement and significantly increased website traffic.

Ensured timely publication of all articles and features, consistently meeting tight deadlines while upholding stringent high-quality editorial standards.

Contributed to expanding platform audience reach by implementing effective content optimization and SEO practices, improving discoverability.

Oversaw daily business news coverage, ensuring accuracy, timeliness, and relevance across print and digital platforms.

Managed a team of reporters and contributors, assigning stories, editing copy, and providing feedback to uphold editorial standards.

Monitored financial markets, corporate announcements, and economic policy to identify breaking news and emerging story opportunities.

Edited and optimized articles for clarity, SEO, and audience engagement, driving readership growth and visibility.

Coordinated with design, multimedia, and social media teams to package stories effectively across channels.

Maintained relationships with industry contacts, analysts, and PR representatives to secure exclusive insights and interviews.

Ensured compliance with media law, ethical journalism standards, and organisational editorial policies.

Produced data-driven reports and performance reviews, tracking audience engagement and business desk output.